There are many free online web tools on the Internet, but below are the 7 that I really like. I believe these free services are helpful to beginners or someone who wants an idea on which area to improve to make their website more successful and better. The list may be short, but it covers from improving the loading speed of your website, ranking, tracking to proper keywords to use, in order to rank.

1. Website Speed

pingdom tools test website speedEver wonder how fast your website loads? Pingdom can determine how fast your website loads compared to others. If yours is taking too long a time to load pages, then it is time to take a look at what is causing the delay and where is your weakest link. Test takes less than a minute. Find out now here.

2. Website Performance

nibber test your website performance

Nibbler is an impressive online tool that gives you a “report card” and an overall score on your website. It gives a rating for accessibility (e.g how accessible to mobile users) , experience (i.e user-friendliness to visitors), marketing, technology and more. It also shows you places where things are broken, and gives you suggestion on how to fix them. However the free tool is limited in a way as only 5 pages are taken for the test. The paid version, name SiteBeam, with a monthly subscription gives even more comprehensive reports, support for 100 webpages, and more features.

3. Page Rank Checker

Page Rank CheckerThe free online tool checks your website’s PageRank and gives a summarized report that includes the number of external backlinks, referring domains, edu & gov backlinks that your website has. Find out what’s yours here.

4. Google Analytics

google analytics toolAlthough this is pretty obvious and known to many of us, I have nevertheless included this in. Google Analytics is easily the best free online tool available to use for tracking your website’s visitors, conversions, your most popular pages, and more. Google Analytics is able to integrate together with Adsense and Adwords to get even more metrics for analysis. It’s not an easy application to master, but once you have get the hang of it, creating the reports that you want is going to be like a snap of the fingers. To access Google Analytics, you will need an Gmail account. Sign up and get the free account here.

5. Google Search Console

google search consoleGoogle Search Console is also previously called Google Webmaster Tools. The free service provides the following features to you:  submit new content for crawling, remove unwanted content from search results, monitor/resolve malware, insight on what queries cause your website to appear in the search engine, and much more. An important tool for every serious webmaster.

6. Backlinks Checker

monitor backlinks checkerMonitorBacklinks online tool is able to provide numbers on the total backlinks, links from unique domains, index URLs, class C IP, and provide ratings on citation & trust flow. It also provides a CSV report that you can download. The report consists of where your backlinks are, and what are the anchors use. This is a limited tool as only the first 300 links are checked. If you want to explore further, you can try out their trial free for 2 weeks before deciding whether is it worthwhile to purchase.

7. Keyword Tool

keyword toolIf you are having a brain-freeze and can’t think or decide what keywords to use or target, consider using this keyword tool. Simply enter the keyword, choose the country search engine, language, and you will be presented with the keyword suggestion. Other than Google, you can get keyword ideas for YouTube, Bing and the App Store as well.



Lincoln is a fan of Apple products, loves red wine and traveling. He blogs on internet marketing, social media, wordpress tips & guides, and using technology to maximize efficiency. Follow him on Twitter or Facebook for regular updates.

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