Backlinking strategy is a question asked very frequently on forum, and the second popular question is usually, how many backlinks are enough? Make no mistakes, this 2 questions are very important, as it can mean success or failure for your online presence. But it’s never easy and there’s no accurate way to determine how many backlinks the competitor has, and how much “juice” the links are giving the website. Most of the time, the number and type of backlinks indicate the popularity, usefulness and relevancy of a website, and this directly affects the ranking of a site. The higher “score” you receive from the search engine, the higher you rank.

A Numbers Game

linksAssuming all things equal, if your closest competitor has 500 backlinks, and you want to rank higher than him, then you’ll need 501 backlinks. However things are not that simple, because search engines also determine where the links are coming from. If the links are coming from established websites such as Wiki, .gov, .org or .edu, the value of the backlink will be much higher. We call this PR, and almost 99% of the time, the sites are at least a PR1. New domains usually start from PR 0. If your blog contains good content, eventually your PR (Page Rank) will go up. Having links from a PR1 is much better compared to a PR0. Therefore having lesser backlinks, doesn’t mean that you’ll lose the game.

But that doesn’t mean that you should grow lazy, having more links is always awesome. So work on it, and you’ll be rewarded.

Quality Wins

In the best scenario, we’ll try to work on both quantity and quality. If you only have time for one, I’ll recommend that you stick with quality. This will be an all-time essential factor that search engines go for. It’s only a matter of time, the search engineers come out with a master plan to filter and get rid of links that do not hold any weight in ranking a site.

There are people on the Internet who believe that massive number of backlinks could still win over quality links. With the recent search engine algorithms, these are the same group of people that you see on the forums complaining that the changes have hurt their pockets and ranking. Building up too many links within a short span of time, and with no relevancy is a receipt for disaster. Google is smart enough to know there’s no meaningful relationship between the 2 sites.

Back in 2011, the Panda update was released to address problems including, but not limited to, site-scrapers, blogs that are created for the sake of obtaining backlinks, and software generated content. As a result, webmasters and online marketers who engage in this bad practices, saw their blog’s ranking falling like crazy, and lots of money lost as well.

Backlink Strategy

With the above 2 points in mind, we should also note that the types of backlinks must be diversified too. Never try to get 1000 links purely from social bookmarking because it’s going to look unnatural. The best strategy is to spread out your links all over the place and appear natural. It is a good idea to build links steadily too. Having 1000 links pointing to your blog for 1 day, and another 1000 links 6 months later is going to look suspicious in the eyes of search engines.

Here’s a list of places for you to create backlinks

  • Social bookmarking
  • Commenting on blogs
  • Social media (e.g. Twitter, Facebook)
  • Forum profile links
  • Forum signatures
  • Press releases
  • Guest posts
  • Article Marketing


  • Spammy blogs
  • Exchanging links
  • Buying links

The factors for ranking sites will always change, and such changes are brought about by users. Providing relevant search results is a core service by search engines such as Google, Bing, Yahoo, and AOL, and in order to stay competitive and be the top preference for users, the companies have to keep working hard to give the users what we want. Therefore be in the loop of search engine algorithms changes and keep on doing backlinking the right way.



Lincoln is a fan of Apple products, loves red wine and traveling. He blogs on internet marketing, social media, wordpress tips & guides, and using technology to maximize efficiency. Follow him on Twitter or Facebook for regular updates.

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