One common oversight when tracking or viewing web statistics is including your own visits in the report. There are a several ways to exclude our own visits, however setting up a filter is one of the fastest and best ways to get what we want.

Visits that are being made by spam bots/crawlers, your own previews, or your co-author, etc should be excluded as well, when analyzing your website performance. The accuracy of your Google Analytics reports depends on how clean your data is.

Steps to Exclude your own Visits

  1. click Admin at the top navigation bar
  2. choose your Account, then go to All Filters
  3. enter your own Filter Name
  4. choose Predefined > Exclude > traffic from the IP addresses > that are equal to
  5. enter your own IP address.
  6. choose the View/Report that you want to apply the filter on
  7. save, and that’s it!Excluding Own Visits Google Analytics

Steps to Exclude Multiple IP Addresses

If you need to exclude a couple of IP addresses, you can use regular expressions. To learn more about reguar expressions, you can visit here, or refer to the support page at Google. The following steps show an example of excluding two IP addresses (125.15.200.15 and 180.21.55.68) with one Filter. Note that the IP address must be separated by the character “|”.

  1. in Accounts, go to All Filters
  2. enter the your Filter Name
  3. choose Custom, and Exclude
  4. under the Filter Field, choose IP address from the drop down menu
  5. inside the Filter Pattern, enter ^125\.15\.200\.15$ ^180\.21\.55\.68$
  6. choose the View/Report that you want to apply on
  7. save and you are done

Steps to Exclude a Range of IP Addresses

To exclude a whole range of IP addresses, you may use the following regular expression. In this example, we will exclude IPs from 125.15.200.30 to 125.15.200.190

  1. in Accounts, go to All Filters
  2. enter the your Filter Name
  3. choose Custom, and Exclude
  4. under the Filter Field, choose IP address from the drop down menu
  5. inside the Filter Pattern, enter ^125\.15\.200\.([3-9][0-9]|1([0-4][0-9]|90))$
  6. choose the View/Report that you want to apply on
  7. finally save and you are done
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lincoln

Lincoln is a fan of Apple products, loves red wine and traveling. He blogs on internet marketing, social media, wordpress tips & guides, and using technology to maximize efficiency. Follow him on Twitter or Facebook for regular updates.
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